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PROPAGANDA is the BSW community’s action statement to deliberately de-stigmatize the plant through fashion and information. The BSW creative team came together through our passion to elevate the cannabis community the best ways we know how: collaboration, execution and creative freedom. Our goal is to bring awareness to the factors that got us to where we are today: over six million prohibition related arrests in over a decade, and POC are still more likely to be arrested for possession in every state, including those that have legalized the plant.
Through advocacy, education, and engagement BSW’s Propaganda Campaign mobilizes industry stakeholders to advance solutions for social, economic, and environmental change. We have individuals that have contributed to advocating for safe access of medicine (Denis Peron, Mary Jane Rathbun), for sustainability (Jack Herer), for freedom of practice (Marley); but we also have those led the cannabis prohibition movement with systemic racism and special interests (Harry Anslinger, Hearst, and Presidents Nixon and Reagan). Explore these crucial and historical times in w33d with us!